OUR STORY!
The Brand Manager is a supportive and consulting organization that was born in 2019 out of a limitless passion for expanding the
local fashion scene. Our aim is to limit the gap between fashion brands and aspiring talents while empowering both ends through our educational platform and tailored services. Stick around to know more about our offerings, and make sure you follow The Platform.
WHO WE ARE!
Manar El Fateh
Founder & CEO
With over 5 years of experience in fashion brand management, Manar transformed her passion for the field into creating The Brand Manager. Through TBM, she aims to nurture more talents and brands that together will grow this industry further. Manar has previously worked with Jude Benhalim, MITCHA, and Nielsen. Currently, along with running TBM, Manar is also the Brand Manager of CHANEL Egypt. She has a BA in Economics from the AUC, and an MA in Fashion Management from IED Barcelona.
Ghada Sokkar
Content Creator
Passionate about the fashion industry, Ghada spends her days reading, researching, or learning on fashion. She's the main content developer for TBM Platform, for both, Brands & Talents. Ghada worked in fashion copywriting, and fashion styling, and has a BA in Environmental Architecture. She's your go-to person for any critique or resources in the fashion industry.
Abla El Fateh
Hiring Manager
Since a young age, Abla has enjoyed working with many startups on their business development. As the Hiring Manager, Abla orchestrates networking hiring brands with the best-fit talents. She has previously worked with Stamps Egypt, F for Farah Jewelry, and GoodSpace studio. Besides TBM, Abla also freelances Marketing & PR, and is obtaining her BA in Marketing Communications from the AUC.